He is a PhD in the area of Marketing and a certified Fellow of Chartered Institute of Marketing, U.K. He has a multi-cultural experience of more than twelve years in academics, research, consultancy and industry. The areas of research expertise include export promotion & internationalization, entrepreneurship, consumer behavior, digital marketing, etc. He has several published papers in international peer reviewed indexed research journals including impact factor journals. His research works had been presented at international conferences in the USA, the UK, Oman and India. He has worked as a Lecturer and Assistant Professor of International Business & Marketing in India, Saudi Arabia and currently works in Oman. He is a member of Academy of International Business (AIB), USA, Marketing Science Institute (MSI), USA and Chartered Institute of Marketing (CIM), UK and serves on the editorial/review boards of several reputed international research journals and international conferences. He has served as an export consultant to some SMEs in India and has an industrial experience of managing the exports and value chain activities in export oriented companies.